See how Magicmike’s scoreboard works (Click above)
The NJAA has sanctioned over 15,000 organized games involving hundreds of players since 2008. Their computer expert, “Magic” Mike Berry even devised an elaborate “talking” scoreboard where players names are entered into a roster for any given performance and a cleverly designed program picks the teams by random and assigns the post positions. You can view how it works by hitting the play button in the accompanying link. Using former Tampa Jai-alai announcer Jack Patterson’s voice, the program starts off with the jai-alai march theme and then goes into the announcing of the teams playing any given individual point. When the point is completed, the scorekeeper will enter the post position of the winner of the point. The announcer will then acknowledge this and then announce the next team to follow in the round robin rotation. The program is setup to allow for up to 8 post positions and allows for singles or doubles play. Any amount of points can be entered for up to 21 points to win the game. When game point comes around, “Jack Paterson” will announce that. If they lose, he will say “and the game continues” until the winner is determined. There are also several sound effects like the crowd booing (hit the B button) or the crowd cheering (hit the C button).
Then at the end of the performance, all the stats are fed into the stats page like all the professional frontons do. Players could check their winning percentage and scores of all games played on a daily basis. Well over 1,000 games are played a year using this setup, not to mention thousands of games that are not tracked by others.
2016 San Francisco Photo and Connecticut Tournament Photos
Dos Equis Beer was just a couple years into their “incredibly creative” ad campaign of “The World’s Most Interesting Man” when the advertising company from New York City contacted the NJAA about the idea of having actor Jonathan Goldsmith playing jai-alai in one of their commercials. They wanted to know about the sport and wanted some old grainy video from the 70s of jai-alai. J Laca immediately went to his buddy, Jai-a-Lou, who was then the marketing director of Dania jai-alai. They then met with general manager Marty Fleishman who had everything the ad agency needed. At one point, the idea was to have the actor come to Dania, but that idea was scrapped and they painted a wall a faded green in a studio near Los Angeles to show the closeup images of the new “jai-alai actor”. The rest of the footage was from Tampa jai-alai where Marty had worked at the time.
The entire ten-year ad campaign was certainly one of the most successful in TV history, boosting Dos Equis Beer into a household name. It also made Goldsmith, who was more worried about getting a parking ticket for an expired meter while auditioning for the job in 2006 in New York, not only the “World’s Most Interesting Man”, but certainly one of the most recognizable. It also exposed jai-alai to hundreds of millions of viewers.