Jai-alai Beer Getting a New Look

Jai-alai Beer Getting a New Look

Tampa Brewed Jai-alai Beer is getting a new makeover. 

The Monster Beverage Corporation announced that Cigar City Brewing’s Jai-alai Beer is getting a major facelift. 

As you can see, the word “Jai alai” is much brighter and larger than before and will be used on all their 12, 16, 19.2 oz. cans, and 6 and 12-pack cartons.  The original cans a bottles had smaller wording, and images of a jai-alai cesta on the can.  It is not known if that is the case here.

The popular IPA beer, started by Joey Redner (and son of the owner of world-famous Mons Venus), in 2007 is an India Pal Ale beer with 7.5% ABV and is widely available in 37 states in the USA and across the world.  Iin 2022, Monster Beverage, owners of Monster Energy, a $7.1 billion a year corporation now owns it; however, Joey remains in charge of the operations.  They sell 170,000 barrels a year.

The new look cans will be out sometime this summer.